J2Store Enhanced eCommerce Google Analytics - Joomla Extension

This app allows you to use Google Analytics - Enhanced Ecommerce feature. You can track the user behavior across your e-commerce store starting from product views to thank you page.

 

Extension Features

The Shopping Behavior Analysis report lets you see the number of sessions that included each stage of your purchase process, how many sessions continued from one step to the next, and how many abandoned the process at each stage. You can evaluate your users’ shopping experience from product impression to transaction. You can also create segments of your sessions. For example: the number of sessions that included product views, or the number of sessions that abandoned the funnel at checkout.

Remarketing with Analytics lets you segment your audience of past site users and deliver relevant ads for your Google Display Network and Search-ads campaigns based on the actions those users took on your site. You create a remarketing audience from the Analytics Admin page.

Using product impressions now you can view the information about a product that has been viewed. You can also monitor how many times the product has been clicked and added to cart from the category view page or the product list view page.